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Is There Room for Another Free Analytics Tool? - 4/22/2008
Get your free analytics tools here. Here... Or here.
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Shop.org Projects Online Sales Will Rise 17% in 2008 - 4/8/2008
Online sales excluding travel are expected to hit $204 billion in 2008, an increase of 17% over last year, according to a report released by trade group Shop.org.
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Search marketing growth takes toll on print spending - 4/7/2008
"Small and midsize businesses are using search in place of newspaper and magazine advertising," said Marissa Gluck, managing partner at Radar Research, which conducted the online survey of 867 search-engine advertisers and agencies in December and January.
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Marketing Execs Say Basics Are Most Important in 2008 - 1/2/2008
As published in the Research Brief from the Center for Media Research, Marketing Basics, Search Engine Optimization and Green Marketing top VP or higher level executives priority lists for 2008.
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Cyber Monday Online Retail Spending Hits Record $733 Million, - 11/27/2007
Amazon and Wal-Mart Top Online Retailers in Cyber Monday Visitors. More than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year.
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Online Video Attracts Broad Audience - 11/16/2007
ALMOST HALF OF THE U.S. population watches as least one online video per month, according to a new study of online video viewing habits.
The research, conducted by Frank N. Magid Associates and commissioned by video-sharing site Metacafe, also found that the Web video audience reflects the broader Internet population, with an average age of 36 and an almost even split between men and women.
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Google Battles Facebook With OpenSocial Networking Platform - 10/31/2007
Google is planning to dive into the red-hot social networking platform market this week with tomorrow's launch of its new OpenSocial development tools, according to widespread reports and a prematurely leaked draft press release.
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Forrester Research: US Interactive Marketing Spending To Reach $61 Billion By 2012 - 10/11/2007
Barriers Between Traditional And Interactive Marketing Will Dissolve Within Five Years.
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Search Budget to see Double-Digit Growth - 10/2/2007
Search marketing budgets are expected to grow by double-digit percentages next year, mainly in anticipation of higher prices, according to the latest Search Marketing Benchmark Survey from MarketingSherpa.
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Google Clear August Search Winner - 9/20/2007
GOOGLE ACCOUNTED FOR NEARLY 64% of all U.S. searches in the four weeks ending Sept. 1, Hitwise reports.
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Why Link Building is so Much Harder Now - 9/19/2007
Find out top 6 reasons why link building is harder in 2007 than in 2001 in this forum post . . .
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Rough Guide to Web Video 2007 - 9/19/2007
Excellent Web Video Post at WebMasterWorld's Forum
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10 Search Engines You Didn't Know About - 9/7/2007
WE'VE GOT SOME big news for you. Brace yourself. There are search options beyond Google — and we're not talking about Yahoo! and MSN. Vertical search is on the rise, and whether you're looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company.
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Implications of Google's New Bid Calculations - 8/9/2007
Maybe I am having an off week, but Google's announced changes to the PPC cost calculations seem a little like a magic show and the expected audience is novice search advertisers.
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Search Leads to Offline Conversions Too - 8/7/2007
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns.
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WM Top 50 - 8/3/2007
Top Video Sharing Sites
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Think You're Done With SEO? Think Again! - 7/31/2007
Search engine optimization is not just a quick, one-time process; it takes time and constant tuning to stay at the top of the rankings."
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Google Plans a New Meta Tag - 7/13/2007
Jill Whalen reports from the third SEMNE event (Search Engine Marketing New England), that Dan Crow, director of crawl systems at Google, gave feedback on a number of issues - including plans for a new unavailable_after meta tag that will identify time-sensitive content.
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Defing SEO Success - 6/19/2007
Search engine marketing is, in my mind, the most cost-effective form of marketing.
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Universal Search for Small Business: What You Need to Know About Google's New Search Results - 5/29/2007
You may or may not be aware that Google just rolled out a new search result platform named Universal Search. With the implementation of this new program, Google has begun integrating information from its vertical search platforms into its regular web search results.
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Google Reaches For 'Universal Search' - 5/17/2007
Universal search, the idea that a search engine will be sophisticated enough to draw on all the different media types and information sources to present individual users with the best results, is a tough nut to crack. But Google has taken the "critical first steps" toward achieving that goal.
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Top 10 Search Terms in 10 Categories, April 2007 - 5/16/2007
The top 10 search terms by search volume. Data are provided by Hitwise.
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Socializing To Increase Natural Search Traffic - 5/15/2007
Engaging the reader is critical to every Web site, because all the rankings and inbound traffic in the world won’t help if no one can bear to read your content.
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Google unveils latest version of free analytics tool - 5/9/2007
Google announced Tuesday it has released a new version of Google Analytics, its enterprise-class Web analytics product. The new version sports a redesign and additional features, including e-mail reporting, customizable dashboards, improved map displays and simpler language.
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A Plea to Stop Treating SEO as an Afterthought - 4/3/2007
Too many times, I've been approached by a company that has just finished redesigning their Web site and thought, Okay, now we're ready to find someone to optimize this thing. Unfortunately, that conversation is long overdue, at that point in the project.
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Where the Search Industry is Headed - 3/6/2007
A few months ago, my business partner asked me if I had figured out which way the search engine industry was headed in 2007. "Sideways," I replied.
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Data Mining: The Heart of Analysis - 2/14/2007
Over the last few years, so much of the talk in our industry has been about tracking ROI, and how it's imperative to be able to do so before spending a single dollar on paid search. Agreed.
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Why Traditional Marketers Should Adopt SEM - 1/31/2007
Okay, you've heard the buzz; Search Engine Marketing has become the most sought after form of advertising on the market. But, why?
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Google Adds Local OneBox Results - 1/30/2007
Google will be displaying local results with reviews and links to more detail in its OneBox position . . .
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Make ROI Your New Year's Resolution - 1/30/2007
According to a recent Marketwatch story, a growing number of advertisers are cutting their spending on search campaigns. The reason? Keyword inflation and low conversion rates.
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Don't Click Here! Should You Pre-Qualify Clickers? - 1/24/2007
What is a click worth these days? According to Marketing Sherpa's Benchmark Report, the average click cost on Google in 2006 for a B-to-B service organization was $2.77. It's worth noting that this is more than double the $1.36 average cost for a consumer product click.
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SEO Best Practices: 20 Questions - 1/17/2007
Though SEO tactics evolve with the technologies used to render Web sites, certain fundamentals remain constant.
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Top Technology Trends for Small Businesses in 2007 - 1/15/2007
Beyond maintaining a perfunctory website, the biggest must have for a modern small business is a search engine results maximization strategy. Companies that want to maximize their growth potential must make a serious commitment of time and their operating budget to ensure they are putting themselves in the best position possible to develop new business. Because millions of small businesses are introduced to new business opportunities outside of traditional word-of-mouth, companies need to dedicate a significant amount of resources to ensure a web presence with the appropriate placement and presentation.
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Top 10 Sins of Blog Usability - 1/15/2007
"Sinning" is an archery term, which literally means "to miss the mark." If you're blogging to establish a two-way dialogue with the world, the "mark" is the optimal reader experience.
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Seven Often-Missed SEO Opportunities - 1/11/2007
If you have good content and present it in a reasonable way, then you have an excellent chance of achieving good positions in search engine queries for your main keywords and keyword phrases.
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The Bigger Question of SEO - 1/10/2007
Is it really that hard to decipher a search engine's algorithm? Yes.
In fact, it's very hard. But truth be told, it's a moot point because that's not really what an SEO agency should be trying to accomplish. Common sense should tell us that it's impossible to totally reverse-engineer the algorithm to perfection.
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Sears Closes on Virtual Home in Second Life - 1/9/2007
One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home décor showroom in the Second Life online world, the company announced yesterday.
The Sears Virtual Home will let visitors explore and custom redesign kitchens on the Internet, experimenting with different cabinet styles and facings and changing the color of countertops.
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CMOs Look Beyond Traditional Agencies for Innovation in Marketing - 12/13/2006
Just over half (52%) of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online marketing needs, according to a study of senior marketing executives conducted by Evalueserve and released today by Sapient (NASDAQ: SAPE).
Similarly, 49% of survey respondents believe that traditional advertising firms have difficulty thinking beyond traditional print and TV media models, which no longer are effective ways of engaging consumers who now get their information and influence one another primarily through digital channels.
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Outlook 2007 - 12/11/2006
Marketing will get a big boost in 2007 as b-to-b marketers increase overall budgets, shift more dollars to online and try out new technologies, according to BtoB's "2007 Marketing Priorities and Plans" survey.>
The biggest boost will be seen in online marketing, with 75.6% of marketers planning to increase their online budgets in 2007, the survey found. Last year, 72.0% of marketers said they planned to increase online marketing spending.
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Business Week Article Shows SEO Increases Revenue - 12/1/2006
While us in the SEO industry already know this little tidbit, it was nice to see an article written in Business Week about how SEO and a properly designed website can increase revenues. The redesign and search engine optimization (SEO) increased her revenues by 45%.
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What is the Google OneBox? - 11/9/2006
A Closer Look at Google OneBox Results
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Google Launches a Personalized Search Engine - 10/24/2006
Google raises curtain on customized search engine The online search giant Google Inc. unveiled a new service Monday that allows users to create their own personalized search engine for their own Web sites or blogs.
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Website Analytics vs. Competitive Intelligence Metrics - 9/29/2006
A survey of 25 blogs in the search space comparing external metrics to visitor tracking data. Interesting summary and conculsions in regards to competitive analysis tool accuracy.
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The State of Search Engine Marketing: Trends and Predictions - 9/26/2006
Search engine marketing firms will find small-to-medium-sized companies turning to SEO to achieve results when they no longer can afford PPC.
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Compare & Contrast: Search Ad Program Strategies - 9/25/2006
Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
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Get right with Google - 9/22/2006
How smart entrepreneurs are dealing with the online Goliath that can make a small business -- or break it.
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Befriending bad blogs - 9/12/2006
Avoiding 'head in the sand,' companies can enlist critics to become advocates, customer support
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Search Marketing Works for B2B, Too - 8/24/2006
Most people assume search marketing works only to reach consumers, but it's actually quite effective for businesses wishing to connect with other businesses, as well.
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How Google can make - or break - your company - 8/23/2006
Allan Keiter awoke one recent morning to the scary news that his Atlanta company's website was nearly impossible to find . . . Until that morning, the site had often ranked in the top-ten nonpaid results for search terms such as "free cell phones" and "family plans." And like thousands of other businesses, Keiter's company relied on free Google searches to drive customers its way.
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Latest US eCommerce Industry study by Shop.org and Forrester Research - 8/21/2006
Email marketing to stimulate demand is the winner with ecommerce businesses, with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking second and third.
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Expose: Search Engine Bloggers Tell All - 8/17/2006
There is nothing like getting good scoop, and this is exactly what the panelists served up during the 2006 SES San Jose session, "Speaking Unofficially: Search Engine Bloggers."
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Forum Post: 5 areas you think have the greatest influence in SEO?? - 8/10/2006
The SEO debate is never ending.
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Blogs and Podcasts for Lead Generation - 7/31/2006
Online Marketing Blog discusses Blogs and Podcasts for Lead Generation.
Marketing Sherpa released findings of a Technology Marketing survey that include blogs and podcasts as two of the top 5 lead generation tactics for technology, hardware and software firms. Overall, the top 5 lead generation tactics were . . .
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Best Day for Emailing Is a Moving Target - 7/27/2006
Click to enlargeeROI this week issued the results of its most recent email study, finding that response rates have shifted from quarter to quarter over the past year, but one trend is clear: Quarterly response rates have declined year over year
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Corporate Blog Owners Report Success, But Differences in Resources Devoted to Blogs - 7/17/2006
In a recent survey of corporate blog owners, almost three-quarters of respondents (76 percent) reported increases in Web traffic and media attention as a result of their blogs, and yet are still expecting more from these blogs.
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When it Comes to Search, Three's a Crowd - 7/7/2006
Decreasing time and number of searches per visit is the best way to create valuable search experience and boost conversion; common sense and best practices go hand in hand.
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Rules of Engagement: Creating Effective Content - 5/8/2006
Rule #1 of Web site copywriting and content management is simple, and it’s here we must begin: Engage the reader.
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Traffic Cost Inflation - 3/11/2006
Online Prices Go Up, Up, Up. Mark Vadon, CEO of Blue Nile, was interviewed by Jeff Matthews for his blog. Here's what he had to say about traffic cost inflation:
To give you perspective, in our top five keywords, our cost per click was up over 80% compared to a year ago....
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Yahoo Ending Competitor Trademark Bids - 2/24/2006
As of March 1st, Yahoo Search Marketing will change its policy regarding bids for trademarks by competitive advertisers.
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News Search Engine Optimization - 2/21/2006
News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information.
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The (Un)Importance Of PageRank - 2/21/2006
Another Google PageRank update appears to be underway or near completion. What that means for search engine optimization is a matter of debate inside the industry.
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Search Spending to Grow - 1/9/2006
Smaller advertisers are more likely to keep paid search efforts in-house. Sixty-nine percent of advertisers with fewer than 500 employees said they will handle 100 percent of their SEM efforts, while 53 percent of larger advertisers responded similarly. Among larger advertisers, 33 percent of respondents said they would outsource more than half of their efforts, including 6 percent who plan to outsource their efforts completely.
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Your Name in Pictures: Personalization's Wow Image - 12/28/2005
New twist in B2B Email Marketing.
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2005 in Review: The Year's Top Search Terms - 12/27/2005
More proof that search engines are not all alike: The most popular search terms of the year varied quite a bit from engine to engine.
Most provided overall popular terms, as well as the most popular search terms in different categories.
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5 Hot E-Marketing Trends for 2006 - 12/9/2005
Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.
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Direct Marketing Trends for 2006 - 10/1/2005
More companies are turning to the Web for targeted marketing efforts.
Clearly, the significance of the Internet is coming to center stage for marketing organizations: Eighty percent of firms stated that Web marketing would be taking on an increasingly important role in their target marketing activities. Investments in Web sites and micro sites were seen as "very important" or "mission critical" to 53 percent of the firms surveyed. In addition, search optimization was seen as a key issue to improve. Beyond having great online Web sites for customers and prospects, more than 70 percent of firms surveyed stated they also plan to invest more in email marketing.
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Meet The B2B Search Engines - 9/29/2005
One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was "Meet The B2B Search Engines."
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Nielsen NetRatings Search Engine Ratings - 8/23/2005
Share Of Searches: July 2005
The chart in this article shows the percentage of online searches done by US home and work web surfers in July 2005 that were performed at a particular search engine.
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